The person behind the delivery.
AI Automations, Operations & Project Management for Agencies
I’m a project and operations manager for digital marketing agencies. I run your day-to-day delivery and automate the repetitive work with AI. This is the longer version of how that happened.
How it started
Twelve years ago I was editing a client’s website. She ran a team of thirteen to fifteen people, and what she needed more than the edits was someone to run that team. She asked me to step in as team leader. I said yes, and I never really left the seat.
Delivery work turns out to be the same shape everywhere: work arrives, moves through people, and either ships on time or becomes an apology. I stayed because I like being the reason it ships.
The five years
For nearly five years I ran delivery for one agency owner as, in her words, her right hand. Clients across three time zones, a team just as scattered. Deadlines, handoffs, QA: if it had a date on it, it went through me. Hectic and fun in about equal measure, and the best training there is. When everything runs through you, you learn which systems hold and which only look like they do.
Location
Delhi, India
Based in New Delhi, working US hours. Clients in the US, UK, Canada and Australia.
Education
Jamia Hamdard, New Delhi
Prior: Delhi Public School, Mathura Road. Not Jamia Millia Islamia.
Track record
92 engagements · 12,000+ hours
Twelve years in agency delivery. 79 of the 92 were booked through Upwork, where the record is public and verifiable.
Specialisation
Agency Operations & AI Automation
Delivery, project management, and AI-assisted processes for marketing agencies of 5–50 people.
The other half is AI, and it’s honestly the fun half. Not the demo kind: AI-assisted processes inside real delivery — status updates a human checks, first-pass QA against a checklist someone owns, reporting that assembles itself before a person polishes it. Done right, the same delivery gets faster, cheaper, and more reliable. Done wrong, it’s a new tool nobody opens by week six. Most of my work now is telling those two apart.
And after enough agencies you notice the same thing everywhere: everyone has systems. The gaps between the systems are what hurt. The handoff that lives in a Slack message. The checklist in one person’s head. Those gaps look the same whether the agency is five people or fifty, which raises the obvious question: what’s better, helping one agency or helping a hundred? That’s why I work fractionally: several agencies at a time, the same seat in each.
See the practice →Two weeks, a written 90-day roadmap, one 60-minute readout call. Posted price, no discovery-call maze. If you run a marketing agency of five to fifty people, it is the recommended first step, not a requirement: a retainer can also begin after a scoping call.
→ Book the Agency Ops Audit