/*
Theme Name: Monis Khan
Theme URI: https://monisahmedkhan.com
Author: Max Digital Marketing
Description: Custom editorial theme for Monis Ahmed Khan — Personal Branding Strategist
Version: 1.0.0
License: Proprietary
Text Domain: monis-khan
*/

/* ── FONTS ── */
@font-face {
  font-family: 'Fraunces';
  src: url('assets/fonts/Fraunces-Variable.woff2') format('woff2');
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Fraunces';
  src: url('assets/fonts/Fraunces-Italic-Variable.woff2') format('woff2');
  font-weight: 100 900;
  font-style: italic;
  font-display: swap;
}
@font-face {
  font-family: 'Barlow';
  src: url('assets/fonts/Barlow-300.woff2') format('woff2');
  font-weight: 300;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Barlow';
  src: url('assets/fonts/Barlow-400.woff2') format('woff2');
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Barlow';
  src: url('assets/fonts/Barlow-500.woff2') format('woff2');
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'Barlow';
  src: url('assets/fonts/Barlow-600.woff2') format('woff2');
  font-weight: 600;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'IBM Plex Mono';
  src: url('assets/fonts/IBMPlexMono-Regular.woff2') format('woff2');
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: 'IBM Plex Mono';
  src: url('assets/fonts/IBMPlexMono-Medium.woff2') format('woff2');
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}

/* ── RESET ── */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

/* ── TOKENS ── */
:root {
  --bg:          #0D0C0A;
  --bg-surface:  #131210;
  --bg-light:    #F4EFE6;
  --bg-light-alt:#EDEAE3;
  --text:        #EDE8DF;
  --text-dim:    rgba(237,232,223,0.65);
  --text-dimmer: rgba(237,232,223,0.32);
  --text-dark:   #0D0C0A;
  --text-dark-dim: rgba(13,12,10,0.65);
  --copper:      #C4622D;
  --copper-lt:   #E07848;
  --rule:        rgba(237,232,223,0.1);
  --rule-lt:     rgba(13,12,10,0.1);
  --serif:       'Fraunces', 'Georgia', serif;
  --sans:        'Barlow', system-ui, sans-serif;
  --mono:        'IBM Plex Mono', 'Courier New', monospace;
  --gutter:      clamp(20px, 4vw, 64px);
  --max:         1280px;
  --ease:        cubic-bezier(0.16, 1, 0.3, 1);
}

html { font-size: 17px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  font-weight: 300;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

/* ── GRAIN OVERLAY ── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='g'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='300' height='300' filter='url(%23g)' opacity='0.07'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 9999;
}

/* ── ANIMATIONS ── */
@keyframes drawH {
  from { transform: scaleX(0); transform-origin: left; }
  to   { transform: scaleX(1); }
}
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(24px); }
  to   { opacity: 1; transform: translateY(0); }
}
@keyframes masthead {
  from { letter-spacing: 0.25em; opacity: 0; }
  to   { letter-spacing: -0.03em; opacity: 1; }
}
@keyframes fadeIn {
  from { opacity: 0; }
  to   { opacity: 1; }
}

.line-draw {
  animation: drawH 1.2s var(--ease) forwards;
  transform-origin: left;
}
.line-draw-2 { animation-delay: 0.15s; }

/* Scroll reveal */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.9s var(--ease), transform 0.9s var(--ease);
}
.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}
.reveal-delay-1 { transition-delay: 0.1s; }
.reveal-delay-2 { transition-delay: 0.2s; }
.reveal-delay-3 { transition-delay: 0.3s; }
.reveal-delay-4 { transition-delay: 0.4s; }

/* ── NAV ── */
nav {
  position: fixed;
  inset: 0 0 auto;
  z-index: 100;
  padding: 0 var(--gutter);
  height: 52px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  border-bottom: 1px solid var(--rule);
  background: rgba(13,12,10,0.92);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
}

.nav-name {
  font-family: var(--serif);
  font-size: 0.9375rem;
  font-weight: 400;
  letter-spacing: 0.01em;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
  justify-content: center;
}

.nav-links a {
  font-family: var(--mono);
  font-size: 0.8125rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  transition: color 0.2s;
  position: relative;
}

.nav-links a::after {
  content: '';
  position: absolute;
  bottom: -3px;
  left: 0;
  width: 0;
  height: 1px;
  background: var(--copper);
  transition: width 0.25s var(--ease);
}

.nav-links a:hover { color: var(--text); }
.nav-links a:hover::after { width: 100%; }
.nav-links a.nav-active { color: var(--text); }
.nav-links a.nav-active::after { width: 100%; background: var(--copper); }

.nav-sep {
  width: 1px;
  height: 10px;
  background: var(--rule);
  flex-shrink: 0;
}

.nav-cta {
  display: flex;
  justify-content: flex-end;
}

.nav-cta a {
  font-family: var(--mono);
  font-size: 0.8125rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  border: 1px solid var(--copper);
  padding: 7px 16px;
  transition: background 0.2s, color 0.2s;
}

.nav-cta a:hover {
  background: var(--copper);
  color: var(--bg);
}

/* ── HERO ── */
.hero {
  padding: 52px var(--gutter) 0;
  min-height: 100svh;
  display: flex;
  flex-direction: column;
}

.hero-paper {
  flex: 1;
  border-left: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
  max-width: var(--max);
  margin: 0 auto;
  width: 100%;
}

/* Top masthead bar */
.masthead-bar {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 18px 32px;
  border-bottom: 1px solid var(--rule);
}

.masthead-bar-left {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dim);
}

.masthead-label {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
}

.masthead-bar-right {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dim);
  text-align: right;
}

/* Hero rule that draws in */
.hero-rule {
  height: 1px;
  background: var(--text);
  margin: 0 32px;
  animation: drawH 1s var(--ease) 0.2s both;
}

.hero-rule-thick {
  height: 3px;
  background: var(--text);
  margin: 0 32px;
  animation: drawH 1s var(--ease) 0.3s both;
}

/* Masthead name */
.hero-masthead {
  padding: 24px 32px 0;
  border-bottom: 1px solid var(--rule);
}

h1.hero-name {
  font-family: var(--serif);
  font-size: clamp(4.5rem, 10vw, 10rem);
  font-weight: 700;
  line-height: 0.88;
  letter-spacing: -0.03em;
  animation: masthead 1.4s var(--ease) 0.1s both;
  display: block;
}

.hero-name-sub {
  display: flex;
  align-items: baseline;
  gap: 24px;
  padding: 14px 0 20px;
  border-top: 1px solid var(--rule);
  margin-top: 16px;
}

.hero-positioning {
  font-family: var(--serif);
  font-size: clamp(1rem, 2vw, 1.375rem);
  font-weight: 300;
  font-style: italic;
  color: var(--text-dim);
  animation: fadeUp 1s var(--ease) 0.5s both;
}

.hero-tag {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  animation: fadeIn 1s 0.7s both;
  white-space: nowrap;
}

/* Hero body: 2 column */
.hero-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 520px;
}

.hero-left {
  padding: 40px 32px;
  border-right: 1px solid var(--rule);
  display: flex;
  flex-direction: column;
  gap: 0;
}

.hero-lede {
  font-size: clamp(1.125rem, 1.7vw, 1.4375rem);
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  max-width: 580px;
  padding-left: 20px;
  border-left: 2px solid var(--copper);
  margin-bottom: 40px;
  animation: fadeUp 1s var(--ease) 0.6s both;
}

.hero-lede strong {
  color: var(--text);
  font-weight: 400;
}

.hero-cta-row {
  display: flex;
  align-items: center;
  gap: 32px;
  animation: fadeUp 1s var(--ease) 0.8s both;
}

.btn-main {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: var(--copper);
  color: #fff;
  font-family: var(--mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 16px 28px;
  transition: background 0.25s, transform 0.2s;
}

.btn-main svg { width: 12px; height: 12px; transition: transform 0.25s; }
.btn-main:hover { background: var(--copper-lt); transform: translateY(-2px); }
.btn-main:hover svg { transform: translateX(4px); }

.hero-secondary-link {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
  display: flex;
  align-items: center;
  gap: 8px;
  transition: color 0.2s, gap 0.2s;
}

.hero-secondary-link:hover { color: var(--text); gap: 14px; }

.hero-credentials {
  display: flex;
  flex-wrap: wrap;
  gap: 6px 24px;
  margin-top: 40px;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
}

.hero-credentials span {
  font-family: var(--mono);
  font-size: 0.4375rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* Pull quote sidebar in hero */
.hero-sidebar {
  padding: 40px 32px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.hero-photo-wrap {
  position: relative;
  margin-bottom: 20px;
}

.hero-photo {
  width: 100%;
  aspect-ratio: 3/4;
  background: #110E0B;
  display: flex;
  align-items: stretch;
  justify-content: stretch;
  border: 1px solid rgba(196,98,45,0.3);
  animation: fadeIn 1.2s var(--ease) 0.4s both;
  position: relative;
  overflow: hidden;
}

.hero-photo img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: top center;
  position: absolute; inset: 0;
}

/* Editorial photo frame — camera-ready placeholder */
.photo-editorial-frame {
  width: 100%; height: 100%;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
}

/* Subtle horizontal scan lines */
.photo-editorial-frame::before {
  content: '';
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(
    0deg,
    transparent,
    transparent 3px,
    rgba(196,98,45,0.03) 3px,
    rgba(196,98,45,0.03) 4px
  );
  pointer-events: none;
}

.frame-corner {
  position: absolute;
  width: 22px; height: 22px;
  border-color: rgba(196,98,45,0.55);
  border-style: solid;
}
.frame-tl { top: 20px; left: 20px; border-width: 1px 0 0 1px; }
.frame-tr { top: 20px; right: 20px; border-width: 1px 1px 0 0; }
.frame-bl { bottom: 20px; left: 20px; border-width: 0 0 1px 1px; }
.frame-br { bottom: 20px; right: 20px; border-width: 0 1px 1px 0; }

.frame-content {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
  position: relative;
  z-index: 1;
}

/* Crosshair */
.frame-crosshair {
  width: 48px; height: 48px;
  position: relative;
}
.frame-crosshair::before, .frame-crosshair::after {
  content: '';
  position: absolute;
  background: rgba(196,98,45,0.45);
}
.frame-crosshair::before { width: 1px; height: 100%; top: 0; left: 50%; transform: translateX(-50%); }
.frame-crosshair::after  { height: 1px; width: 100%; left: 0; top: 50%; transform: translateY(-50%); }

/* Center circle */
.frame-circle {
  position: absolute;
  inset: 50%;
  transform: translate(-50%, -50%);
  width: 16px; height: 16px;
  border: 1px solid rgba(196,98,45,0.45);
  border-radius: 50%;
}

.frame-label {
  font-family: var(--mono);
  font-size: 0.4375rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(196,98,45,0.55);
  text-align: center;
  line-height: 1.8;
}

/* offset border trick */
.hero-photo-wrap::after {
  content: '';
  position: absolute;
  top: 10px; right: -10px;
  bottom: -10px; left: 10px;
  border: 1px solid var(--copper);
  opacity: 0.25;
  pointer-events: none;
}

.photo-caption {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  margin-top: 12px;
  padding-top: 8px;
  border-top: 1px solid var(--rule);
}

.hero-pullquote {
  border-top: 2px solid var(--copper);
  padding-top: 16px;
}

.hero-pullquote blockquote {
  font-family: var(--serif);
  font-size: clamp(1rem, 1.5vw, 1.25rem);
  font-style: italic;
  font-weight: 300;
  line-height: 1.4;
  color: var(--text);
}

.hero-pullquote cite {
  display: block;
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  font-style: normal;
  margin-top: 12px;
}

/* ── CREDENTIAL TICKER ── */
.credential-ticker {
  background: var(--bg);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 0;
  overflow: hidden;
  height: 40px;
  display: flex;
  align-items: center;
}

.ticker-track {
  display: flex;
  gap: 0;
  animation: ticker 28s linear infinite;
  white-space: nowrap;
}

@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

.ticker-item {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  padding: 0 40px;
  display: flex;
  align-items: center;
  gap: 40px;
  flex-shrink: 0;
}

.ticker-dot {
  width: 3px; height: 3px;
  background: var(--copper);
  border-radius: 50%;
  flex-shrink: 0;
}

/* ── PROOF STRIP ── */
.proof-strip {
  background: var(--copper);
  padding: 64px var(--gutter);
}

.proof-strip-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 64px;
  align-items: center;
}

.proof-stat {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.45);
  margin-bottom: 20px;
  font-style: normal;
}

.proof-quote {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2.5vw, 1.875rem);
  font-style: italic;
  font-weight: 300;
  color: #fff;
  line-height: 1.4;
  border-left: 2px solid rgba(255,255,255,0.4);
  padding-left: 28px;
}

.proof-attribution {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.65);
  margin-top: 16px;
  padding-left: 30px;
}

.proof-source {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  text-align: right;
  line-height: 2;
  border-left: 1px solid rgba(255,255,255,0.25);
  padding-left: 32px;
  min-width: 220px;
}

.proof-source strong {
  display: block;
  font-size: 0.5rem;
  letter-spacing: 0.18em;
  color: rgba(255,255,255,0.35);
  margin-bottom: 8px;
}

/* ── PROBLEM SECTION ── */
.problem {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 50% 30%, rgba(196,98,45,0.05) 0%, transparent 65%);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 100px var(--gutter);
}

.problem-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.sec-overline {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 28px;
}

.sec-overline::before {
  content: '\25A0';
  font-size: 0.4rem;
}

.problem-headline {
  font-family: var(--serif);
  font-size: clamp(3.5rem, 6vw, 5.5rem);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.025em;
}

.problem-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}

.problem-statement {
  font-size: 1.1875rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dim);
  margin-bottom: 40px;
}

.symptom-list {
  list-style: none;
  display: flex;
  flex-direction: column;
}

.symptom-list li {
  display: grid;
  grid-template-columns: 24px 1fr;
  gap: 12px;
  font-size: 1.0625rem;
  font-weight: 400;
  color: var(--text-dim);
  padding: 16px 0;
  border-bottom: 1px solid var(--rule);
  line-height: 1.55;
}

.symptom-list li:first-child { border-top: 1px solid var(--rule); }

.sym-num {
  font-family: var(--mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--copper);
  padding-top: 2px;
}

/* Bottom quote strip */
.problem-quote-strip {
  max-width: var(--max);
  margin: 80px auto 0;
  padding-top: 40px;
  border-top: 1px solid var(--rule);
}

.problem-quote-strip blockquote {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  font-style: italic;
  font-weight: 300;
  line-height: 1.25;
  color: var(--text);
}

.problem-quote-strip blockquote strong {
  color: var(--copper);
  font-style: normal;
  font-weight: 400;
}

/* ── METHODOLOGY ── */
.methodology {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 100px var(--gutter);
}

.meth-inner { max-width: var(--max); margin: 0 auto; }

.meth-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 64px;
  padding-bottom: 40px;
  border-bottom: 2px solid var(--text-dark);
}

.meth-header .sec-overline {
  color: var(--copper);
}

.meth-header .sec-overline::before { content: '\25A0'; }

.meth-title {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--text-dark);
}

.meth-desc {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dark-dim);
}

.meth-trademark {
  display: block;
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--copper);
  margin-top: 8px;
}

/* Stage flow connector line */
.stage-flow {
  display: flex;
  align-items: center;
  gap: 0;
  margin-bottom: 32px;
  padding: 0 2px;
}

.stage-flow-item {
  display: flex;
  align-items: center;
  flex: 1;
  gap: 12px;
}

.stage-flow-label {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dark-dim);
  white-space: nowrap;
}

.stage-flow-num {
  font-family: var(--serif);
  font-size: 0.9375rem;
  font-weight: 700;
  color: var(--text-dark);
  min-width: 20px;
}

.stage-flow-line {
  flex: 1;
  height: 1px;
  background: linear-gradient(to right, var(--text-dark), rgba(13,12,10,0.2));
  position: relative;
}

.stage-flow-line::after {
  content: '';
  position: absolute;
  right: -5px;
  top: 50%;
  transform: translateY(-50%);
  width: 0; height: 0;
  border-left: 6px solid rgba(13,12,10,0.5);
  border-top: 4px solid transparent;
  border-bottom: 4px solid transparent;
}

.stage-flow-item:last-child .stage-flow-line { display: none; }

/* Stages as editorial table rows */
.stages-table {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
}

.stage-icon {
  width: 52px;
  height: 52px;
  max-width: 52px;
  color: var(--copper);
  margin-bottom: 16px;
  flex-shrink: 0;
}
.stage-icon svg {
  width: 52px;
  height: 52px;
  display: block;
}

.stage-card {
  background: var(--bg);
  color: var(--text);
  padding: 40px 32px 48px;
  border-top: 3px solid transparent;
  transition: border-color 0.3s, background 0.3s;
  position: relative;
  overflow: hidden;
}

.stage-card::after {
  content: attr(data-stage-num);
  position: absolute;
  bottom: -10px;
  right: 16px;
  font-family: var(--serif);
  font-size: 7rem;
  font-weight: 900;
  color: rgba(196,98,45,0.07);
  line-height: 1;
  pointer-events: none;
}

.stage-card:hover {
  border-top-color: var(--copper);
  background: #181614;
}

.stage-card .stage-icon {
  transition: transform 0.3s ease, color 0.3s ease;
}
.stage-card:hover .stage-icon {
  transform: scale(1.08);
  color: var(--copper-lt);
}

.stage-num {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 32px;
}

.stage-name {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 700;
  line-height: 1;
  margin-bottom: 20px;
  letter-spacing: -0.01em;
}

.stage-rule {
  width: 32px;
  height: 1px;
  background: rgba(237,232,223,0.22);
  margin-bottom: 20px;
}

.stage-desc {
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.7;
  color: var(--text-dim);
}

/* ── ICP ── */
.icp {
  background: var(--bg);
  background-image: radial-gradient(ellipse at 50% 60%, rgba(196,98,45,0.04) 0%, transparent 65%);
  padding: 100px var(--gutter);
  border-top: 1px solid var(--rule);
}

.icp-inner { max-width: var(--max); margin: 0 auto; }

.icp-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 64px;
}

.icp-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 5.5vw, 4.5rem);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.025em;
}

.icp-sub {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dim);
}

.icp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  border: 1px solid var(--rule);
}

.icp-card {
  padding: 48px 36px 40px;
  border-right: 1px solid var(--rule);
  background: var(--bg-surface);
  transition: background 0.3s;
}

.icp-card:last-child { border-right: none; }
.icp-card:hover { background: #161412; }
.icp-card:nth-child(2) { border-top: 2px solid var(--copper); background: #111009; }

.icp-overline {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 24px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.icp-overline::before { content: '\25A0'; font-size: 0.35rem; }

.icp-title {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2vw, 1.625rem);
  font-weight: 500;
  line-height: 1.15;
  margin-bottom: 6px;
}

.icp-role {
  font-family: var(--serif);
  font-size: 0.9375rem;
  font-style: italic;
  font-weight: 300;
  color: var(--text-dim);
  margin-bottom: 20px;
}

.icp-rule {
  width: 24px;
  height: 1px;
  background: var(--rule);
  margin-bottom: 20px;
}

.icp-desc {
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  margin-bottom: 28px;
}

.icp-signal {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.06em;
  color: var(--copper);
  padding: 16px 0 0 14px;
  border-top: 1px solid var(--rule);
  border-left: 2px solid var(--copper);
  line-height: 1.7;
  font-style: italic;
}

.icp-commit {
  display: flex;
  justify-content: flex-end;
  margin-top: 16px;
}

.icp-commit a {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  display: flex;
  align-items: center;
  gap: 6px;
  transition: color 0.2s;
}

.icp-commit a:hover { color: var(--copper); }

/* ── ICP CTA ── */
.icp-cta {
  margin-top: 56px;
  padding-top: 40px;
  border-top: 1px solid var(--rule);
  display: flex;
  align-items: center;
  gap: 32px;
}
.icp-cta-note {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* ── STAGE DELIVERABLE ── */
.stage-deliverable {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--copper);
  margin-top: 20px;
  padding-top: 16px;
  border-top: 1px solid var(--rule);
  display: flex;
  align-items: flex-start;
  gap: 8px;
  line-height: 1.6;
}
.stage-deliverable::before { content: '\2192'; flex-shrink: 0; }

/* ── HOW IT WORKS STEPS ── */
.how-steps {
  display: flex;
  gap: 0;
  margin-bottom: 48px;
  border: 1px solid var(--rule);
  position: relative;
}
.how-step {
  flex: 1;
  padding: 24px 28px;
  border-right: 1px solid var(--rule);
  position: relative;
}
.how-step:last-child { border-right: none; }
.how-step:not(:last-child)::after {
  content: '\2192';
  position: absolute;
  right: -20px;
  top: 50%;
  transform: translateY(-50%);
  color: var(--copper);
  font-size: 1.25rem;
  opacity: 0.5;
}
.how-step-num {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 10px;
}
.how-step-label {
  font-family: var(--serif);
  font-size: 1rem;
  font-weight: 500;
  margin-bottom: 6px;
}
.how-step-desc {
  font-size: 0.9375rem;
  font-weight: 400;
  line-height: 1.65;
  color: var(--text-dim);
}

/* ── FOOTER STAKES ── */
.footer-stakes {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 24px;
}

/* ── WRITING ── */
.writing {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 100px var(--gutter);
}

.writing-inner { max-width: var(--max); margin: 0 auto; }

.writing-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 48px;
  padding-bottom: 24px;
  border-bottom: 2px solid var(--text-dark);
}

.writing-title {
  font-family: var(--serif);
  font-size: clamp(2rem, 4vw, 3.25rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--text-dark);
}

.writing-link {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  display: flex;
  align-items: center;
  gap: 8px;
  transition: gap 0.2s;
  padding-bottom: 4px;
}

.writing-link:hover { gap: 16px; }

.articles-grid {
  display: grid;
  grid-template-columns: 5fr 3fr;
  gap: 2px;
}

.art-thumb {
  margin-bottom: 20px;
  border-radius: 4px;
  overflow: hidden;
}
.art-thumb img {
  width: 100%;
  height: auto;
  display: block;
  object-fit: cover;
}
.blog-card .art-thumb img {
  height: 180px;
  object-fit: cover;
}

.article-main {
  background: var(--bg);
  color: var(--text);
  padding: 48px 40px;
  border-top: 3px solid var(--copper);
  display: flex;
  flex-direction: column;
  transition: background 0.25s;
}

.article-main:hover { background: #181614; }

.article-main .art-title {
  font-size: 1.75rem;
}
.art-thumb-featured img {
  height: 220px;
  object-fit: cover;
}
.article-secondary .art-thumb {
  margin-bottom: 12px;
  border-radius: 3px;
  overflow: hidden;
}
.article-secondary .art-thumb img {
  width: 100%;
  height: 120px;
  object-fit: cover;
  display: block;
}

.article-secondary-col {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.article-secondary {
  background: var(--bg);
  color: var(--text);
  padding: 32px 28px;
  border-top: 2px solid transparent;
  display: flex;
  flex-direction: column;
  flex: 1;
  transition: background 0.25s, border-color 0.25s;
}

.article-secondary:hover {
  background: #181614;
  border-top-color: var(--copper);
}

.art-tag {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 16px;
}

.art-title {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2vw, 1.875rem);
  font-weight: 500;
  line-height: 1.15;
  margin-bottom: 16px;
}

.article-secondary .art-title { font-size: 1.0625rem; }

.art-excerpt {
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  flex: 1;
  margin-bottom: 24px;
}

.art-meta {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: auto;
}

.art-meta::before {
  content: '';
  display: inline-block;
  width: 18px;
  height: 1px;
  background: var(--text-dimmer);
  flex-shrink: 0;
}

/* ── FOOTER CTA ── */
.footer-cta {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 30% 50%, rgba(196,98,45,0.06) 0%, transparent 60%);
  border-top: 1px solid var(--rule);
  padding: 120px var(--gutter) 100px;
  position: relative;
  overflow: hidden;
}

.footer-cta::before {
  content: 'VISIBLE';
  position: absolute;
  right: -20px;
  bottom: -40px;
  font-family: var(--serif);
  font-size: clamp(10rem, 22vw, 22rem);
  font-weight: 900;
  letter-spacing: -0.04em;
  line-height: 1;
  color: rgba(196,98,45,0.05);
  pointer-events: none;
  user-select: none;
  white-space: nowrap;
}

.footer-cta .btn-main {
  box-shadow: 0 0 40px rgba(196, 98, 45, 0.3), 0 0 80px rgba(196, 98, 45, 0.1);
}
.footer-cta .btn-main:hover {
  box-shadow: 0 0 50px rgba(196, 98, 45, 0.5), 0 0 100px rgba(196, 98, 45, 0.2);
}

.footer-cta-inner {
  max-width: var(--max);
  margin: 0 auto;
  position: relative;
  z-index: 1;
}

.footer-rule {
  width: 100%;
  height: 1px;
  background: var(--rule);
  margin-bottom: 56px;
  animation: none;
}

.footer-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 6vw, 5.5rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.03em;
  margin-bottom: 32px;
}

.footer-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}

.footer-sub {
  font-size: 1.0625rem;
  font-weight: 400;
  color: var(--text-dim);
  line-height: 1.7;
  max-width: 500px;
  margin-bottom: 48px;
}

/* ── FOOTER BAR ── */
footer {
  background: var(--bg);
  border-top: 1px solid var(--rule);
  padding: 24px var(--gutter);
}

.footer-bar {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.footer-bar-name {
  font-family: var(--serif);
  font-size: 0.875rem;
  font-weight: 400;
}

.footer-bar-links {
  display: flex;
  gap: 24px;
  list-style: none;
}

.footer-bar-links a {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  transition: color 0.2s;
}

.footer-bar-links a:hover { color: var(--text); }

.footer-bar-copy {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* ── MICRO-ICONS ── */
.deliverable-icon {
  color: var(--copper);
  vertical-align: middle;
  margin-right: 8px;
  flex-shrink: 0;
}
.philosophy-icon {
  color: var(--copper);
  vertical-align: middle;
  margin-right: 6px;
}
.icp-icon {
  width: 28px;
  height: 28px;
  color: var(--copper);
  margin-bottom: 12px;
}
.icp-icon svg {
  width: 100%;
  height: 100%;
}

/* ── RESPONSIVE ── */
@media (max-width: 1024px) {
  .stages-table { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 768px) {
  .hero-body        { grid-template-columns: 1fr; }
  .hero-left        { border-right: none; border-bottom: 1px solid var(--rule); }
  .hero-sidebar     { padding-top: 32px; }
  .problem-inner    { grid-template-columns: 1fr; gap: 48px; }
  .meth-header      { grid-template-columns: 1fr; gap: 24px; }
  .stages-table     { grid-template-columns: 1fr; }
  .icp-header       { grid-template-columns: 1fr; gap: 24px; }
  .icp-grid         { grid-template-columns: 1fr; }
  .icp-card         { border-right: none; border-bottom: 1px solid var(--rule); }
  .articles-grid    { grid-template-columns: 1fr; }
  .masthead-bar     { grid-template-columns: 1fr 1fr; }
  .masthead-bar-right { display: none; }
  .writing-header   { flex-direction: column; align-items: flex-start; gap: 16px; }
  nav               { grid-template-columns: 1fr auto; }
  .nav-issue        { display: none; }
  .footer-bar       { flex-direction: column; gap: 16px; text-align: center; }
}

/* ── MOBILE NAV ── */
.nav-hamburger {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
  flex-direction: column;
  gap: 5px;
}
.nav-hamburger span {
  display: block;
  width: 20px;
  height: 1.5px;
  background: var(--text);
  transition: transform 0.3s, opacity 0.3s;
}
.mobile-nav-overlay {
  position: fixed;
  inset: 0;
  z-index: 200;
  background: var(--bg);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 28px;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.3s, visibility 0.3s;
}
.mobile-nav-overlay.open {
  opacity: 1;
  visibility: visible;
}
.mobile-nav-overlay a {
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 500;
  color: var(--text);
  transition: color 0.2s;
}
.mobile-nav-overlay a:hover { color: var(--copper); }
.mobile-nav-overlay .btn-main {
  margin-top: 20px;
  font-size: 0.6875rem;
}
.mobile-nav-close {
  position: absolute;
  top: 16px;
  right: 24px;
  background: none;
  border: none;
  color: var(--text);
  font-size: 2rem;
  cursor: pointer;
  line-height: 1;
}
body.nav-open { overflow: hidden; }

@media (max-width: 768px) {
  .nav-links, .nav-cta { display: none; }
  .nav-hamburger { display: flex; }
}

/* ── INNER PAGE HERO ── */
.page-hero {
  padding: calc(52px + 80px) var(--gutter) 80px;
  background: var(--bg);
  border-bottom: 1px solid var(--rule);
}
.page-hero-inner { max-width: var(--max); margin: 0 auto; }
.page-hero .sec-overline { margin-bottom: 24px; }
.page-hero-title {
  font-family: var(--serif);
  font-size: clamp(3rem, 6vw, 5rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.025em;
  margin-bottom: 24px;
}
.page-hero-title em { font-style: italic; font-weight: 300; color: var(--copper); }
.page-hero-sub {
  font-size: 1.125rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  max-width: 640px;
}

.page-about .page-hero {
  position: relative;
  overflow: hidden;
}
.page-about .page-hero::after {
  content: 'M';
  position: absolute;
  right: -40px;
  bottom: -60px;
  font-family: var(--serif);
  font-size: 20rem;
  font-weight: 700;
  font-style: italic;
  color: rgba(196, 98, 45, 0.04);
  pointer-events: none;
  line-height: 1;
}

/* ── ABOUT PAGE ── */

/* Hero lede — copper left border, narrower than full width */
.about-hero-lede {
  max-width: 720px;
  border-left: 3px solid var(--copper);
  padding-left: 28px;
  margin-top: 32px;
}
.about-hero-lede p {
  font-size: clamp(1.125rem, 1.7vw, 1.4375rem);
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
}

/* Hero credentials strip */
.about-hero-credentials {
  display: flex;
  gap: 24px;
  margin-top: 32px;
  flex-wrap: wrap;
}
.about-hero-credentials span {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* ── Origin Story — dark surface 2-col ── */
.about-origin {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 50% 30%, rgba(196,98,45,0.05) 0%, transparent 65%);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 100px var(--gutter);
}
.about-origin-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.about-origin-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 5.5vw, 4.5rem);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.025em;
}
.about-origin-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}
.about-origin-body p {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dim);
  margin-bottom: 20px;
}
.about-origin-body p:last-child { margin-bottom: 0; }

/* ── Photo Break — dark bg, editorial frame ── */
.about-photo-break {
  background: var(--bg);
  padding: 80px var(--gutter);
}
.about-photo-break-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.about-photo-frame {
  position: relative;
  border: 1px solid var(--rule);
  padding: 8px;
}
.about-photo-frame::after {
  content: '';
  position: absolute;
  top: 12px;
  left: 12px;
  right: -12px;
  bottom: -12px;
  border: 1px solid var(--copper);
  pointer-events: none;
  z-index: -1;
}
.about-photo-frame img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: cover;
}
.about-photo-caption {
  margin-top: 24px;
  padding-top: 16px;
  border-top: 1px solid var(--rule);
}
.about-photo-caption span {
  font-family: var(--mono);
  font-size: 0.4375rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* ── The Insight — cream bg ── */
.about-insight {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 100px var(--gutter);
}
.about-insight-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.about-insight-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 64px;
  padding-bottom: 40px;
  border-bottom: 2px solid var(--text-dark);
}
.about-insight .sec-overline { color: var(--copper); }
.about-insight .sec-overline::before { content: '\25A0'; }
.about-insight-headline {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--text-dark);
}
.about-insight-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}
.about-insight-header-desc {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dark-dim);
}
.about-insight-body {
  max-width: 720px;
  margin: 0 auto 64px;
}
.about-insight-body p {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.85;
  color: var(--text-dark-dim);
  margin-bottom: 24px;
}
.about-insight-body p:last-child { margin-bottom: 0; }

/* Pullquote */
.about-pullquote {
  max-width: 720px;
  margin: 0 auto;
  border-left: 3px solid var(--copper);
  padding: 4px 0 4px 28px;
}
.about-pullquote p {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2vw, 1.5rem);
  font-style: italic;
  font-weight: 300;
  line-height: 1.5;
  color: var(--text-dark);
}
.about-pullquote cite {
  display: block;
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dark-dim);
  margin-top: 16px;
  font-style: normal;
}

/* ── The Philosophy — dark bg, numbered list ── */
.about-philosophy {
  background: var(--bg);
  background-image: radial-gradient(ellipse at 50% 60%, rgba(196,98,45,0.04) 0%, transparent 65%);
  padding: 100px var(--gutter);
  border-top: 1px solid var(--rule);
}
.about-philosophy-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.about-philosophy-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 64px;
}
.about-philosophy-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 5.5vw, 4.5rem);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.025em;
}
.about-philosophy-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}
.about-philosophy-desc {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dim);
}
.about-philosophy-list li strong {
  color: var(--text);
  font-weight: 600;
}

/* ── Methodology Brief — cream bg ── */
.about-methodology {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 100px var(--gutter);
}
.about-methodology-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.about-methodology-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 48px;
  padding-bottom: 40px;
  border-bottom: 2px solid var(--text-dark);
}
.about-methodology .sec-overline { color: var(--copper); }
.about-methodology .sec-overline::before { content: '\25A0'; }
.about-methodology-headline {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--text-dark);
}
.about-methodology-trademark {
  display: block;
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--copper);
  margin-top: 8px;
}
.about-methodology-desc {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dark-dim);
}
.about-methodology-body {
  max-width: 720px;
  margin-bottom: 48px;
}
.about-methodology-body p {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.85;
  color: var(--text-dark-dim);
  margin-bottom: 24px;
}
.about-methodology-body p:last-child { margin-bottom: 0; }
.about-methodology-cta {
  display: flex;
  align-items: center;
  gap: 32px;
}

/* Secondary link pattern — mono, uppercase, arrow */
.about-secondary-link {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
  transition: color 0.2s;
}
.about-methodology .about-secondary-link { color: var(--text-dark-dim); }
.about-secondary-link:hover { color: var(--copper); }

/* ── Anti-Positioning — dark surface 2-col ── */
.about-anti {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 50% 30%, rgba(196,98,45,0.05) 0%, transparent 65%);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 100px var(--gutter);
}
.about-anti-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.about-anti-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 5.5vw, 4.5rem);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.025em;
}
.about-anti-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}
.about-anti-header {
  margin-bottom: 64px;
}
.about-anti-content {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 48px;
  align-items: start;
}
.about-anti-rule {
  width: 1px;
  align-self: stretch;
  background: var(--rule);
}
.about-anti-label {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 24px;
}
.about-anti-not ul,
.about-anti-is ul {
  list-style: none;
  padding: 0;
}
.about-anti-not li,
.about-anti-is li {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  padding: 12px 0;
  border-bottom: 1px solid var(--rule);
  padding-left: 20px;
  position: relative;
}
.about-anti-not li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--text-dimmer);
}
.about-anti-is li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: var(--copper);
}
.about-anti-not li:first-child,
.about-anti-is li:first-child { border-top: 1px solid var(--rule); }
.about-anti-link {
  margin-top: 48px;
}

/* ── Comparison Indicators ── */
.compare-x {
  color: #8B3A3A;
  font-weight: 700;
  font-size: 0.85em;
  margin-left: 8px;
}
.compare-check {
  color: var(--copper);
  font-weight: 700;
  font-size: 0.85em;
  margin-left: 8px;
}
/* Hide default ::before prefix when compare spans are present */
.about-anti-not li:has(.compare-x)::before,
.about-anti-is li:has(.compare-check)::before {
  content: none;
}

/* ── About page responsive ── */
@media (max-width: 768px) {
  .about-origin-inner  { grid-template-columns: 1fr; gap: 48px; }
  .about-insight-header { grid-template-columns: 1fr; gap: 24px; }
  .about-philosophy-header { grid-template-columns: 1fr; gap: 24px; }
  .about-methodology-header { grid-template-columns: 1fr; gap: 24px; }
  .about-anti-content { grid-template-columns: 1fr; gap: 0; }
  .about-anti-rule { width: 100%; height: 1px; align-self: auto; margin: 8px 0; }
  .about-methodology-cta { flex-direction: column; align-items: flex-start; gap: 20px; }
  .about-photo-frame::after { top: 8px; left: 8px; right: -8px; bottom: -8px; }
}

/* ── FAQ ACCORDION ── */
/* FAQ on light backgrounds (SEO page uses .methodology which has --bg-light) */
#seo-faq .faq-item { border-bottom: 1px solid var(--rule-lt); }
#seo-faq .faq-question { color: var(--text-dark); }
#seo-faq .faq-answer p { color: var(--text-dark-dim); }

.faq-item { border-bottom: 1px solid var(--rule); }
.faq-question {
  width: 100%;
  background: none;
  border: none;
  padding: 24px 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  cursor: pointer;
  font-family: var(--serif);
  font-size: 1.125rem;
  font-weight: 500;
  color: var(--text);
  text-align: left;
  transition: color 0.2s;
}
.faq-question:hover { color: var(--copper); }
.faq-question::after {
  content: '+';
  font-family: var(--mono);
  font-size: 1.25rem;
  color: var(--copper);
  transition: transform 0.3s;
  flex-shrink: 0;
  margin-left: 24px;
}
.faq-item.open .faq-question::after { transform: rotate(45deg); }
.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s var(--ease), padding 0.35s;
}
.faq-item.open .faq-answer { max-height: 500px; padding-bottom: 24px; }
.faq-answer p {
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
}

/* ── CONTACT FORM ── */
.contact-form {
  background: var(--bg-surface);
  padding: 48px 40px;
  border: 1px solid var(--rule);
}
.contact-form label {
  display: block;
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
  margin-bottom: 8px;
}
.contact-form input,
.contact-form textarea,
.contact-form select {
  width: 100%;
  background: var(--bg);
  border: 1px solid var(--rule);
  color: var(--text);
  font-family: var(--sans);
  font-size: 1rem;
  font-weight: 400;
  padding: 14px 16px;
  margin-bottom: 24px;
  transition: border-color 0.2s;
}
.contact-form input:focus,
.contact-form textarea:focus,
.contact-form select:focus { outline: none; border-color: var(--copper); }
.contact-form textarea { min-height: 140px; resize: vertical; }
.contact-form .hp-field { position: absolute; left: -9999px; opacity: 0; height: 0; }
.contact-form input:focus,
.contact-form textarea:focus,
.contact-form select:focus {
  border-bottom-color: var(--copper);
  outline: none;
}
.form-success { text-align: center; padding: 40px 0; }
.form-success p { font-family: var(--serif); font-size: 1.25rem; font-weight: 500; color: var(--copper); }
.form-error { color: #e54; font-size: 0.875rem; margin-top: -16px; margin-bottom: 16px; }

/* ── BLOG ARCHIVE ── */
.archive-hero {
  padding: calc(52px + 60px) var(--gutter) 48px;
  background: var(--bg);
  border-bottom: 1px solid var(--rule);
}
.archive-hero-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
}
.archive-title {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.025em;
}
.category-filter {
  display: flex;
  gap: 0;
  border: 1px solid var(--rule);
  background: var(--bg);
  max-width: var(--max);
  margin: 0 auto;
}
.category-filter a {
  padding: 14px 24px;
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  border-right: 1px solid var(--rule);
  transition: color 0.2s, background 0.2s;
}
.category-filter a:last-child { border-right: none; }
.category-filter a:hover,
.category-filter a.active { color: var(--text); background: var(--bg-surface); }
.category-filter a:hover,
.category-filter a.active {
  color: var(--copper);
  border-bottom: 2px solid var(--copper);
  padding-bottom: 2px;
}
.blog-grid {
  max-width: var(--max);
  margin: 0 auto;
  padding: 48px var(--gutter);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
}
.blog-card {
  background: var(--bg-surface);
  padding: 36px 28px;
  border-top: 2px solid transparent;
  transition: background 0.25s, border-color 0.25s;
  display: flex;
  flex-direction: column;
}
.blog-card:hover { background: #181614; border-top-color: var(--copper); }
.blog-card .art-title { font-size: 1.125rem; margin-bottom: 12px; }
.blog-card .art-excerpt { font-size: 0.9375rem; flex: 1; }
.pagination {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter) 80px;
  display: flex;
  justify-content: center;
  gap: 8px;
}
.pagination a, .pagination span {
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.1em;
  padding: 10px 16px;
  color: var(--text-dimmer);
  border: 1px solid var(--rule);
  transition: color 0.2s, border-color 0.2s;
}
.pagination a:hover { color: var(--text); border-color: var(--copper); }
.pagination .current { color: var(--bg); background: var(--copper); border-color: var(--copper); }
@media (max-width: 768px) {
  .blog-grid { grid-template-columns: 1fr; }
  .category-filter { overflow-x: auto; -webkit-overflow-scrolling: touch; }
}

/* ── BLOG SINGLE ── */
.progress-bar {
  position: fixed;
  top: 52px;
  left: 0;
  right: 0;
  height: 2px;
  background: var(--copper);
  transform: scaleX(0);
  transform-origin: left;
  z-index: 99;
}
.article-header {
  padding: calc(52px + 80px) var(--gutter) 60px;
  background: var(--bg);
  border-bottom: 1px solid var(--rule);
}
.article-header-inner { max-width: var(--max); margin: 0 auto; }
.article-meta-top { display: flex; align-items: center; gap: 16px; margin-bottom: 32px; }
.article-category { font-family: var(--mono); font-size: 0.5rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--copper); }
.article-date, .article-read-time { font-family: var(--mono); font-size: 0.5rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-dimmer); }
.article-h1 {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.025em;
  margin-bottom: 24px;
}
.article-excerpt { font-size: 1.125rem; font-weight: 400; line-height: 1.75; color: var(--text-dim); max-width: 720px; }
.article-body { background: var(--bg-light); color: var(--text-dark); padding: 80px var(--gutter); }
.article-body-inner { max-width: 720px; margin: 0 auto; }
.article-body h2 { font-family: var(--serif); font-size: clamp(1.5rem, 3vw, 2rem); font-weight: 700; line-height: 1.1; letter-spacing: -0.015em; margin: 56px 0 20px; color: var(--text-dark); }
.article-body h3 { font-family: var(--serif); font-size: 1.25rem; font-weight: 600; line-height: 1.2; margin: 40px 0 16px; color: var(--text-dark); }
.article-body p { font-size: 1.0625rem; font-weight: 400; line-height: 1.85; color: var(--text-dark-dim); margin-bottom: 24px; }
.article-body a { color: var(--copper); text-decoration: underline; text-underline-offset: 3px; transition: color 0.2s; }
.article-body a:hover { color: var(--copper-lt); }
.article-body blockquote { font-family: var(--serif); font-size: 1.25rem; font-style: italic; font-weight: 300; line-height: 1.5; color: var(--text-dark); border-left: 3px solid var(--copper); padding: 4px 0 4px 28px; margin: 40px 0; }
.article-body ul, .article-body ol { padding-left: 24px; margin-bottom: 24px; }
.article-body li { font-size: 1.0625rem; font-weight: 400; line-height: 1.85; color: var(--text-dark-dim); margin-bottom: 8px; }
.article-body li::marker { color: var(--copper); }
.article-body img { width: 100%; margin: 40px 0; }
.article-body code { font-family: var(--mono); font-size: 0.9em; background: var(--bg-light-alt); padding: 2px 6px; border-radius: 3px; }
.article-body pre { background: var(--bg); color: var(--text); padding: 24px; overflow-x: auto; margin: 32px 0; font-family: var(--mono); font-size: 0.875rem; line-height: 1.65; }
.article-body pre code { background: none; padding: 0; }
.article-body hr { border: none; height: 1px; background: var(--rule-lt); margin: 48px 0; }
.author-bio { background: var(--bg-light); padding: 0 var(--gutter) 80px; }
.author-bio-inner { max-width: 720px; margin: 0 auto; padding-top: 40px; border-top: 1px solid var(--rule-lt); display: flex; gap: 24px; align-items: flex-start; }
.author-avatar { width: 64px; height: 64px; border-radius: 50%; object-fit: cover; flex-shrink: 0; }
.author-name { font-family: var(--serif); font-size: 1.125rem; font-weight: 600; color: var(--text-dark); margin-bottom: 4px; }
.author-desc { font-size: 0.9375rem; font-weight: 400; line-height: 1.65; color: var(--text-dark-dim); }
.related-posts { background: var(--bg); padding: 80px var(--gutter); border-top: 1px solid var(--rule); }
.related-posts-inner { max-width: var(--max); margin: 0 auto; }
.related-posts-title { font-family: var(--serif); font-size: 1.5rem; font-weight: 700; margin-bottom: 32px; padding-bottom: 16px; border-bottom: 1px solid var(--rule); }
.related-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; }
@media (max-width: 768px) { .related-grid { grid-template-columns: 1fr; } }

/* Archive description */
.archive-desc {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dim);
  max-width: 400px;
  text-align: right;
}

/* Archive CTA strip (copper) */
.archive-cta-strip {
  background: var(--copper);
  padding: 40px var(--gutter);
}
.archive-cta-strip-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.archive-cta-headline {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2.5vw, 1.75rem);
  font-weight: 700;
  color: #fff;
  display: block;
}
.archive-cta-micro {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  display: block;
  margin-top: 4px;
}
.btn-main-inverted {
  background: #fff;
  color: var(--copper);
}
.btn-main-inverted:hover {
  background: rgba(255,255,255,0.9);
  color: var(--copper);
}
.pagination-current {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  padding: 10px 16px;
  display: flex;
  align-items: center;
}
@media (max-width: 768px) {
  .archive-hero-inner { flex-direction: column; align-items: flex-start; gap: 16px; }
  .archive-desc { text-align: left; max-width: none; }
  .archive-cta-strip-inner { flex-direction: column; text-align: center; }
}

/* Article meta row (single post header) */
.article-meta-row {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  padding-top: 24px;
  margin-top: 24px;
  border-top: 1px solid var(--rule);
}
.meta-dot {
  width: 4px;
  height: 4px;
  background: var(--copper);
  border-radius: 50%;
  flex-shrink: 0;
}

/* Article hero image */
.article-hero-image {
  margin-top: 48px;
  border: 1px solid var(--rule);
}
.article-hero-image img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16/9;
  object-fit: cover;
}

/* Author bio additions */
.author-bio-label {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dark-dim);
  margin-bottom: 4px;
}
.author-links {
  display: flex;
  gap: 20px;
  margin-top: 12px;
}
.author-link {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  transition: color 0.2s;
}
.author-link:hover { color: var(--copper-lt); }

/* Soft CTA (single post, lighter variant) */
.article-soft-cta {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 30% 50%, rgba(196,98,45,0.06) 0%, transparent 60%);
  padding: 100px var(--gutter);
  border-top: 1px solid var(--rule);
}
.article-soft-cta-inner {
  max-width: 720px;
  margin: 0 auto;
  text-align: center;
}
.article-soft-cta-inner .sec-overline { justify-content: center; }
.article-soft-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.025em;
  margin-bottom: 20px;
}
.article-soft-headline em {
  font-style: italic;
  font-weight: 300;
  color: var(--copper);
}
.article-soft-sub {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--text-dim);
  margin-bottom: 32px;
}
.article-soft-cta-row {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 28px;
  margin-bottom: 20px;
}
.article-soft-secondary {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
  transition: color 0.2s;
}
.article-soft-secondary:hover { color: var(--text); }
.article-soft-micro {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}
@media (max-width: 768px) {
  .article-soft-cta-row { flex-direction: column; gap: 20px; }
}

/* ── SEARCH PAGE ── */
.search-form-wrap { max-width: var(--max); margin: 0 auto; padding: 32px var(--gutter); }
.search-form-wrap form { display: flex; gap: 0; }
.search-form-wrap input[type="search"] { flex: 1; background: var(--bg-surface); border: 1px solid var(--rule); color: var(--text); font-family: var(--sans); font-size: 1rem; padding: 14px 20px; }
.search-form-wrap button { background: var(--copper); color: #fff; font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.12em; text-transform: uppercase; padding: 14px 24px; border: none; cursor: pointer; transition: background 0.2s; }
.search-form-wrap button:hover { background: var(--copper-lt); }

/* ── 404 PAGE ── */
.page-404 { min-height: 100vh; display: flex; flex-direction: column; align-items: center; justify-content: center; background: var(--bg); padding: var(--gutter); text-align: center; }
.page-404 h1 { font-family: var(--serif); font-size: clamp(6rem, 15vw, 12rem); font-weight: 900; color: rgba(196,98,45,0.15); line-height: 1; margin-bottom: 16px; }
.page-404 p { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-dim); margin-bottom: 32px; }
.page-404 a { color: var(--copper); transition: color 0.2s; }
.page-404 a:hover { color: var(--copper-lt); }

/* ── CONTACT PAGE ── */
.contact-hero {
  padding: calc(52px + 120px) var(--gutter) 80px;
  text-align: center;
}
.contact-hero .page-hero-inner {
  max-width: 720px;
  margin: 0 auto;
}
.contact-hero .sec-overline { justify-content: center; }
.contact-hero .page-hero-title {
  margin-bottom: 24px;
}
.contact-hero .page-hero-sub {
  max-width: 640px;
  margin: 0 auto 20px;
}
.contact-reassurance {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* How it works + Calendly */
.contact-how {
  background: var(--bg-surface);
  background-image: radial-gradient(ellipse at 50% 30%, rgba(196,98,45,0.05) 0%, transparent 65%);
  padding: 80px var(--gutter) 100px;
  border-top: 1px solid var(--rule);
}
.contact-how-inner { max-width: var(--max); margin: 0 auto; }

.calendly-wrap { margin-top: 16px; }
.calendly-heading {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.calendly-micro {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  margin-bottom: 32px;
}
.calendly-inline-widget {
  border: 1px solid var(--rule);
  border-radius: 0;
}

/* General Inquiry — 2-col */
.contact-inquiry {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 100px var(--gutter);
}
.contact-inquiry-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.contact-inquiry-left .sec-overline { color: var(--copper); }
.contact-inquiry-headline {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--text-dark);
  margin-bottom: 24px;
}
.contact-inquiry-body {
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.8;
  color: var(--text-dark-dim);
  margin-bottom: 32px;
}
.contact-email-link {
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--copper);
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: gap 0.2s;
}
.contact-email-link:hover { gap: 14px; }
.contact-form-note {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
  margin-top: 8px;
}

/* Reassurance close */
.contact-close {
  background: var(--bg);
  padding: 100px var(--gutter);
  border-top: 1px solid var(--rule);
}
.contact-close-inner {
  max-width: 640px;
  margin: 0 auto;
  text-align: center;
}
.contact-close-quote {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2.5vw, 1.875rem);
  font-style: italic;
  font-weight: 300;
  line-height: 1.45;
  color: var(--text);
  margin-bottom: 20px;
}
.contact-close-attribution {
  display: block;
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--copper);
  font-style: normal;
  margin-bottom: 48px;
}
.contact-close-cta {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
}
.contact-close-micro {
  font-family: var(--mono);
  font-size: 0.5rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-dimmer);
}

/* Contact page quote decorative mark */
.page-contact blockquote {
  position: relative;
}
.page-contact blockquote::before {
  content: '\201C';
  position: absolute;
  top: -30px;
  left: -20px;
  font-family: var(--serif);
  font-size: 6rem;
  color: rgba(196, 98, 45, 0.08);
  pointer-events: none;
  line-height: 1;
}

/* Contact page responsive */
@media (max-width: 768px) {
  .contact-inquiry-inner { grid-template-columns: 1fr; gap: 48px; }
  .how-steps { flex-direction: column; }
  .how-step { border-right: none; border-bottom: 1px solid var(--rule); }
  .how-step:last-child { border-bottom: none; }
}